Curepharm

Curepharm, a local pharmacy based in Johannesburg, sought to refresh their brand and enlisted my services as a graphic designer to achieve this goal. This project entailed a comprehensive, end-to-end collaboration, where I was deeply involved in every stage of the brand revitalization process.

From the outset, I adopted a design thinking approach, which allowed me to thoroughly understand Curepharm’s needs and objectives. This methodology emphasized empathy, ideation, and iteration, ensuring that the design solutions were not only innovative but also closely aligned with the client’s vision and their customers’ expectations.

My approach

Throughout the project, I maintained open and consistent communication with the client. I actively solicited feedback on various design concepts and iterations, ensuring that every aspect of the new branding was meticulously crafted to resonate with their target audience. By integrating this feedback, I was able to create designs that were both aesthetically pleasing and functionally effective.

The process involved several key phases:

Research and Discovery: I conducted in-depth research to understand the current brand perception, market positioning, and customer preferences. This phase provided valuable insights that guided the subsequent design process.

Concept Development: Based on the research findings, I developed multiple design concepts, each reflecting different aspects of the desired brand identity. These concepts were presented to the client for review and feedback.

Iteration and Refinement: Utilizing the client’s feedback, I iteratively refined the design concepts. This collaborative process ensured that the final designs were not only visually appealing but also aligned with Curepharm’s strategic goals.

Implementation: Once the final design was approved, I worked on implementing the new branding across various touchpoints, ensuring consistency and coherence in all brand communications.

By the end of the project, Curepharm had a refreshed brand identity that effectively communicated their values and connected with their customers. This successful collaboration demonstrated the power of design thinking and the importance of a client-centered approach in achieving impactful design outcomes.